7 Great Taste Awards!

We achieved a massive 7 Great Taste Awards from the Guild of fine Food this year – a personal best!

Our Raspberry cream ice received the Guilds highest award of 3 Gold Stars, the judges praising the ‘excellent fresh raspberry taste, creaminess and wonderfully ripe fruit’.  Only two other products received top marks in the ice cream and frozen dessert categories, putting usfirmly among the very best in the country!

The Great Taste Awards, run by the Guild of Fine Food is the recognised mark for excellence in fine food.  Of a total of over 8,800 products entered across all categories in 2012 only 123 were awarded the coveted 3 stars.

Judges this year included Masterchef winner and restaurateur Mat Follas, restaurant critic and Masterchef judge Charles Campion, food writers Lucas Hollweg and Xanthe Clay and over 300 food buyers from leading food halls, delicatessens and farm shops, including Harrods, Selfridges and Fortnum & Mason.

Guild of Fine Food chairman Bob Farrand said that each of the food and drink products entered into Great Taste undergoes the most rigorous scrutiny. “To achieve a 3-star grading involves at least 25 experts blind-tasting and unanimously agreeing that the product tastes divine,” he said. “These products all deliver the most extraordinary taste.”

Our Gooseberry & Elderflower, Damson, Toffee Apple & Blackcurrant also received a ‘faultless’ 2 stars and ourTayberry and Morello Cherry received a ‘perfect’ 1 star. Giving a personal best of 7 Great Taste Awards, and 13 stars.

We have been smiling all week!


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About Stephany

I was born in Belgium in 1978 and came to Alder Carr Farm when I was four, when my parents bought the then derelict pig farm in 1981. Over the years my parents have transformed the farm into a thriving business, growing fruit and veg, offering PYO, with school visits, farmers markets, a farmshop, craft units and tearoom. My two sisters and I had a wonderful time growing up, but were never put under any pressure to feel we had to continue the business. With a love of nature and a concern for the environment I went to Sheffield to study Biology, worked at the University for a year before going to study Business & The Environment at Imperial College. After 18 months working for Groundwork, providing businesses with environmental advice, I decided that what I really wanted to do was run my own ethical and sustainable business. Realising that my parents were already making a fantastic product, but didn't have the time to give it the attention it deserved, I suggested that I come back to Suffolk and have a go at running this part of the business. The business has flourished and in 2007 we decided to set it up as a separate business and Alder Tree was born.

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